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The Golden State Warriors have the third-most valuable brand in the NBA, according to Forbes’ 2017 NBA team valuations. At $2.6 billion, the franchise has increased in value by thirty-seven percent from just last season, a league-best increase. This season marks the first time the franchise has ranked in the top three; only the New York Knicks and Los Angeles Lakers, at $3.3 billion and $3 billion, respectively, have more valuable brands.
Golden State has engineered a meteoric rise in its play over the past four seasons, with a second-round appearance in 2014, the franchise’s first title in 40 years in 2015, another Finals appearance last year, and of course this season the team’s four All-Stars have led the way to the best record in the league by a mile. Stephen Curry is the back-to-back NBA MVP, arguably the face of the NBA, setting records and changing the game with his wizardry. Klay Thompson, his fellow Splash Brother, is one of the best two-way players in the game and arguably the NBA’s best three-point shooter not named “Stephen Curry.” Draymond Green is a walking triple-double, a defensive monster, and one of the most indispensable forces in the NBA. And of course, the new addition, Kevin Durant is a former league MVP, scoring champion, and one of the best offensive players in NBA history. Such high-quality team play and players results in more eyeballs on television and in-arena; the Warriors had the league’s highest average cable rating last season. With more eyeballs comes higher ticket prices, even more sellouts and a bevy of new sponsors – ultimately resulting in a sterling bottom line.
Additionally, Forbes mentioned the franchise’s planned Mission Bay arena “fuel[ing] ... the increase” in value; construction recently began on the $1 billion Chase Center, scheduled to open in downtown San Francisco in 2019.
http://www.goldenstateofmind.com/2017/2 ... ce=twitter